How to Win Friends and Influence Bloggers
If bloggers aren’t part of your communications efforts, you might as well be designing your brochures on a typewriter. No longer pajama-clad hobbyists, bloggers are the new assignment editors — card-carrying members of the media, whom you ignore at your peril (bad press) or worse (no press).
Yet bloggers are neither straight reporters nor pure pundits. A bit of both, they can be your advocate or adversary. They speak their own vernacular, observe their own standards, and pursue their own goals. And they loath press releases. To reach these influencers, you need to understand this world.
This presentation will simplify the art and science of engaging high-authority bloggers. We’ll walk through the steps of identifying the right ones for your business, measuring their influence, and cultivating lasting relationships with them.
- Why social media matters
- How to think about social media
- How social media works best
- How social media benefits you
- Examples of spectacular social media fails
- How to measure your social media
- Social media success stories