19 Secrets From the World’s Top Email Marketers
When it comes to e-newsletters, everyone knows that your subject line is the silver bullet. Yet there’s so much more to email marketing — starting with what we call it.
For example, think about the message you’re sending when you refer to your emails as a “blast.” Do you really want to conjure up an image of spam clogging an inbox?
Other considerations you may be overlooking:
- Are you using preview text?
- Are you segmenting your list?
- What’s your onboarding process?
- How are you nudging people to subscribe?