WIKIPEDIA

Here’s a paradox: Everyone wants a Wikipedia page for themselves, their C.E.O., or their organization. Yet few people know what it takes to create one (or how to improve one that already exists).

In this workshop, I’ll explain how to bridge that gap. I’ll show you how to navigate one of the world’s most influential — and most misunderstood — websites.

Whether you’re an organization or an individual, if you want your own Wikipedia page, you need to demonstrate what the website calls “notability.” That is, you need to develop a case, using only sources that Wikipedia recognizes, explaining why you warrant inclusion in a global encyclopedia. The same principle applies if you want to edit an existing page.

For example, if you’re an individual, you can’t lean on your page in IMDb or Crunchbase. If you’re an organization, you can’t leverage the loftiness of your client list or awards you’ve accumulated. What you need — Wikipedia’s benchmark — is media coverage that meets a series of very specific criteria.

READ MORE ABOUT WIKIPEDIA

📌 What Everyone Should Know About Wikipedia

📌 The Wikipedia Rules That P.R. Pros Get Wrong

📌 3 Letters Explain the Way That Wikipedia Works