9 Secrets to Perfect Your Digital Brand
Whether you know it or not, you’re carrying around a brand online. But in this matter you have a choice: you can brand yourself, or you can be branded. You can actively own your identity, or you can be a passive receptacle of default settings.
Indeed, it’s no longer enough to rely on 1.0 staples like the presence of a LinkedIn profile or a company website. Your brand now encompasses everything from the search results when your name is Googled to your email signature.
This workshop will walk you through a series of best practices to establish and protect your digital brand. By the end, you’ll enjoy a working knowledge of the tools and techniques that will equip you to:
- Identify your brand through the eyes of your stakeholders
- Build your brand using the most popular digital channels
- Monitor and measure your progress
And speaking of branding, here’s a related workshop, on how not to bomb your elevator bomb:
And here’s one on cover letters: