Unleashing the Hidden Power of Linkedin

LinkedIn is an indispensable but often underused social network. Let’s unleash its power and start optimizing your presence here. As a result, you’ll build your brand, demonstrate thought leadership, advance your career, and even generate leads.

In this workshop, we’ll walk through your LinkedIn profile from top to bottom, and help you to perfect it in accordance with LinkedIn’s algorithms. Topics we’ll cover include the following:

  • Do you know what your “social selling index” is?
  • Which keywords should you use in your bio (the “summary” field)?
  • Are you using the same career title as you are for your job title?
  • What’s the best way to get endorsements and recommendations?
  • Are you connecting (or “linking in”) with people the wrong way?
  • Which do you cite: your responsibilities or your accomplishments?
  • Are groups useful?
  • What parts of your portfolio are you showcasing (presentations, blog posts, projects, etc.)?


Let’s give your LinkedIn profile the prominence it deserves.