The Top 10 Mistakes Everyone Makes When Drafting a News Release

The staple of public relations is the news release. It’s been around forever; it follows generally agreed-upon guidelines for format, content, and length; and it still succeeds in its objective to publicize the item in question.

And yet, bound by stale conventions that suffocate originality and don’t play well with multimedia, most releases have become cliched and boring. The solution: let’s not ditch or overhaul the release altogether. Let’s just better match the message to the medium.